Facebook’s pixel is a tracking technology used on website pages. It is used for marketing and advertising purposes and helps to generate statistics on users’ interactions with your website or application.
A Facebook pixel is a small code, a JavaScript framework, that is integrated into your website or app. Information about users’ actions, such as clicking on pages or taking an action, is tracked on Facebook by this pixel.
It helps in building your public relations with marketers and understanding targeted advertising campaigns. It can be used across different devices and platforms and helps create an aggregated data stream in multi-channel marketing campaigns.
