1. Visitor Tracking:

   • Facebook Pixel tracks the actions of visitors on a website, such as page views, clicks, and form submissions. This data provides insights into user behavior and helps businesses understand how users interact with their site.

2. Conversion Tracking:

   • Businesses can set up conversion events to track specific actions that users take on their site, such as making a purchase, signing up for a newsletter, or completing a form. This information helps measure the success of advertising campaigns.

3. Audience Building:

   • With Facebook Pixel, businesses can create custom audiences based on the actions users take on their website. For example, businesses can target users who visited a specific product page but didn’t make a purchase, allowing for more targeted and personalized ad campaigns.

4. Optimizing Ad Delivery:

   • Facebook Pixel helps optimize ad delivery by showing ads to people who are more likely to take the desired actions on the website. This is done through the use of machine learning algorithms that analyze user behavior patterns.

5. Dynamic Ads:

   • Businesses can use Facebook Pixel to implement dynamic ads that automatically show different products or content to users based on their previous interactions with the website. This personalized approach can increase engagement and conversion rates.

6. Attribution Modeling:

   • Facebook Pixel provides insights into the customer journey, showing which touchpoints and interactions contribute to conversions. This information helps businesses understand the effectiveness of different marketing channels.

7. Insights and Analytics:

   • The data collected by Facebook Pixel is available in the Facebook Ads Manager, providing businesses with detailed insights into their audience, ad performance, and the overall impact of their Facebook advertising efforts.

8. Cross-Device Tracking:

   • Facebook Pixel can track user interactions across different devices, providing a more comprehensive view of the customer journey. This is valuable for businesses aiming to deliver a seamless experience as users switch between devices.

9. Remarketing:

   • Remarketing, or retargeting, is a powerful feature of Facebook Pixel. It enables businesses to show targeted ads to users who have previously visited their website. This helps in re-engaging potential customers and encouraging them to complete desired actions.

10. Event Tracking:

    • Businesses can use Facebook Pixel to track specific events, such as video views, downloads, or other custom interactions. This allows for a more granular analysis of user engagement.

It’s important to note that the use of Facebook Pixel must comply with privacy regulations, and businesses should provide clear information to users about data collection practices through a privacy policy on their website. Additionally, users can manage their ad preferences through Facebook settings.

• What Service I will Provide:
• Facebook Pixel Setup
• GTM & GA4 Integration
• Facebook Conversion API
• Standard Event (PageView, ViewContent, AddToCart, Checkout & Purchase)
• GA4 Server-Side & Ecommerce Tracking

Google Ads Tracking All Social Media Pixel Tracking

Special Service:

• First-Party Domain Tracking
• Event Match Quality
• Event Deduplication
• Cookie Life Extend
• Google Cloud/Stape Server
• Data Layer Enable
• Aggregated Event Measurement
• Dynamic Catalog
• Fix Pixel Diagnostics
• Domain Verify

Platforms:

• Woocommerce
• Shopify
• Wix
• PHP & Any Custom Web