You must know that not everyone will buy all the products or you will not be marketing yourself to everyone. Then there must be a group of buyers who want to buy your product or you want to find that group of buyers. For example suppose your product is Punjabi. Now let’s see how to set target customers-
Location – In which area ads will be shown to Facebook customers. Suppose you only select Dhaka then Facebook will show ads only to Dhaka people. You should only target locations where you are usually able to deliver the product or service on time. In case of local business, location must be selected by dragging with drop pin. You can also exclude an area with a drop pin if you wish. (i.e. if you don’t want ads to show in certain areas)
Age – What is the age of your customer i.e. what age customer can buy your punjabi. Assuming your punjabi are very gorgeous which only young people will like. Then you can set age as 18-45 years.
Gender – Punjabi is definitely for boys, so here you will only select Male. Many may say that even girls can buy it as a gift. But if you select Male + Female for that reason, you will make a big mistake. Because here the conversion rate of boys will be very high but the conversion rate of girls will be low. As a result, the amount of money that you will spend by targeting females is unlikely to come up.
Interest – You have to be very smart here to find out who can read your Punjabi? As mentioned earlier target your Punjabi youth. In that case you can give interest to various fashion brands that sell Punjabi like, Anjans. You can also select different interests related to Male fashion so that only those who have interest in Male fashion will show ads in their feed.
Include – Since your Punjabi is a boy’s dress, you can select men’s dress in Include.
Exclude – Exclude people you don’t want to see ads. For example, those who have purchased Elready products (who purchased products) can exclude them. Many exclude All Page Admins. So that the admin of other pages can’t report your Facebook ad.
